To fill the need for a full-time, free-to-the-public, fully-accessible contemporary art gallery within the community of Las Vegas. This mission includes providing strong exhibition programming of mid-career and established contemporary artists (including retail sales of exhibited art), site-specific art installations, artist development opportunities, on-site art classes, art advisory and new collector education, partnerships with UNLV’s School of Fine Arts, local schools and other regional arts entities, and performance and private events venue.